How to Improve Reach and Engagement on Instagram Manyfold

The introduction of algorithmic feed seriously hurt reaches and engagements of many Instagram users. Even major bloggers complain that posts now receive much fewer likes and comments than before. Instagram has complex feed generation algorithms and Facebook does not share their working principles. A...


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Statistics and analytics of Twitter accounts: how to get stats of any interesting profile

We delve into how to analyze Twitter indicators properly, what influences the statistics and which third-party services will help to see more data than the social network provides. What is Twitter Account Analytics? The built-in analytics tool shows data on the activities by you, those you follow an...


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Engagement Rate: How to Calculate ER for Social Media Properly

After numerous disputes on the Internet and seeing no single point of view, we decided to thoroughly investigate the issue of how audience engagement rate (degree or level) should be calculated, which formula is the most correct and why. To start with, let’s discuss the basic definitions, whic...


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