Popsters Blog

Instagram is a visual social media but increasing attention is paid to the captions. As the algorithms are getting tougher, everything becomes important: both the account’s appearance and captions of pictures. We discuss what to write in Instagram captions, how to properly format it and u...

There have been plenty of articles on how to attract target audience, but how to deal with that audience afterwards? What content (posts) should be published to increase social media engagement, for them to buy your products more frequently and to become loyal to the brand? At the stage when a commu...

Telegram reached 200 million active users per month. It is important for marketers to know what those people do: what channels they read, how much they text. We look into how to analyze Telegram platforms and check statistics using free tools.   What Platforms and Metrics Telegram Has? There ar...

Sometimes, you run out of content ideas, just have nothing to write about. The content plan, however, requires more and more new posts and the audience awaits. How to find topics for content and how to find best content on the Internet, quickly and efficiently? Mind Mapping You probably often come u...

The video advertising segment is growing. If you are going to develop this area, start with examining the analytics. This material discusses how to view YouTube statistics, how to analyze channels and videos, and how to view competitor channels’ data. YouTube Statistics Videos are rated i...

The efficiency of working of modern digital marketer does not depend only on his experience, creativity, and other professional skills but also on the tools that he uses. We collected top 35 social media analytics tools that will make marketer's job easier and increase his abilities in SMM. 1. Popst...

The introduction of algorithmic feed seriously hurt reaches and engagements of many Instagram users. Even major bloggers complain that posts now receive much fewer likes and comments than before. Instagram has complex feed generation algorithms and Facebook does not share their working principles. A...

We delve into how to analyze Twitter indicators properly, what influences the statistics and which third-party services will help to see more data than the social network provides. What is Twitter Account Analytics? The built-in analytics tool shows data on the activities by you, those you follow an...

After numerous disputes on the Internet and seeing no single point of view, we decided to thoroughly investigate the issue of how audience engagement rate (degree or level) should be calculated, which formula is the most correct (and which we use for calculating in Popsters) and why. To start with, ...